Customers love connectivity, making it a no-brainer for mobile marketing efforts. Mobile marketing, nowadays, isn’t hard to establish, but it often feels that your brand has to bend over backwards to get a customer. Mobile users have constant Internet access- in the mall, at work, at home- completely opening the realm to communication.
Currently, 80 percent of Internet users, own and operate a smartphone. Because customers constantly seek benefits from products and services, their adherence to a well-planned mobile marketing strategy is strong. The iPhone, among other devices, proposes a slew of ironclad strategies guaranteed to please the buyer while enabling new, unprecedented levels of connection.
Check out the strategy outlined below to impact buyers, encourage quick access and boost quality connectivity.
Strategy One: Use Text Messages to Gain List Sign-Ups
Getting subscription numbers can be tough—regardless of the platform. Fortunately, consumers entering a relatively welcoming SMS environment are incredibly prone to contact list invites. By inviting patrons via text, you guarantee them a closer realm of contact while offering benefits. The shopping experience, for them, is best when it’s fresh.
One of the best ways is to use an SMS text-to-join campaign using a keyword.
For example: “Text Coffee To 99000 to subscribe to our coffee VIP”
You can promote your campaign on your website, retail counter, bill boards, radio ad, or your email subscriber list. Afterwards, you’ll want to segment your list by interest, behavior, and demographic so you can tailor a custom message to each person.
Also check out the 5 free ways to improve your marketing effort today to promote your SMS campaign further.
Here is a great example of a SMS opt-in campaign from Starbucks:
Strategy Two: Make Fans with Social Media
A socially active brand gains direct communication far easier than an unconnected one. You should target socially active customers, and your socially active customers are all over social media. Facebook and Twitter still stand as social media titans, and even Pinterest offers excellent social marketability. In fact, 64 percent of its traffic comes from smartphones and tablets.
To target the brick-and-mortar crowd, use a sign-in poster to encourage social media connectivity. Propel growth within your network by boosting its visibility. Once your customers enter the social media world, they’ll be prompted to engage your brand on a closer level. Remember: Give your customers a good reason to follow you. It is social media, after all.
See how The Mobile Store engaged with Facebook fans using the hashtag #Selfie and #GroupSelfie to promote a contest:
Strategy Three: Link Location-Based Services to Push Notifications
Location-based services are a marketing “must-have” at this point. If you’re operating a physical store on any level, location-based services should be interwoven into your marketing strategy. When possible, encourage mobile check-ins within your physical store’s location.
Similarly, gather any information attached to their check-in credentials. You’ll be surprised how much information “the regulars” give, including demographic, social media, buying and even behavior information.
Be sure to check out this article discussing great mobile promotion tips, too.
Remember to link your location-based services to push notifications, too. Push notifications accommodate a smartphone space untouchable by any other marketing platform. They’re home-screen-accessible, and they remind users, instantly, of great benefits to be had.
Strategy Four: Implement a Mobile App
Mobile apps account for approximately 89 percent of used mobile media time. If you’ve created an app, hone it for success. Too often, mobile marketers misconstrue their app’s popularity based upon an app store ranking.
Really, they should focus on intuitive design and a streamlined summary. Even if your app has great reviews, a clunky interface, confusing directions, and slow download speeds will kill it before it’s born.
Constantly update your mobile app, and consider aligning it with your other platforms to increase spread. Doing so will enhance the presence of your brand’s personal touch, helping you connect directly with users quickly and easily.
Understand, however, that a mobile app, alone, will not retain customers. You’ll need to integrate it with your brand’s personality, offers and long-term marketing scheme, first.
Strategy Five: Encourage Consumer Reviews
A successful brand utilizes feedback. Encourage your customers to share insight on your products, services and user experience. This offers two benefits. Firstly, it invites consumers into a closer, personal realm of communication. A valued consumer will, more than likely, connect with your brand further.
Secondly, customer reviews encourage mobile access. A brick-and-mortar prompt to provide feedback can encourage web form completion, a text or even an email list sign-up. No realm should be untouched by your feedback platform, and you should engage the customer fully to entice return visits.
Fully integrated marketing works. 68 percent of companies use them, and data proves its profitability. Of course, fully integrated marketing requires attention to detail to garner direct communication. The consumer connection, while difficult to pin down at first, is a rewarding connection.
As your brand evolves, loyal customers will grow alongside it. Take advantage of your mobile tools, craft a widespread strategy and delight your consumers at every angle.
What about you? Have you implemented any mobile strategies that you’d like to share?