How to get PR for your small business (without hiring an expensive PR agency!)

Wondering how to get pr for your business? There are specific steps you can take that will show you how to get publicity without having to hire a pr agency (yay! save all the money!)

Helpful Resources:

  • Subscribe to my YouTube channel RIGHT HERE
  • Grab the free Publicity training from Selena Soo RIGHT HERE (Extremely limited time!)
  • Check out Selena Soo’s Impacting Millions course RIGHT HERE (and my bonus package HERE)
  • See ALL the recommended softwares and tools I use in my business RIGHT HERE

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Transcript:

Isn’t it time people FINALLY knew who you were… without all the hustle and grind to get there?

There are many ways to get yourself in front of a wider audience, but nothing does it quite as effectively or AS QUICKLY as getting PR… also known as publicity.. in your business.

Imagine getting yourself featured in Forbes, Huffington Post, Oprah Magazine, or even the Today Show or Good Morning America!

Just think how big of an impact that would make for your business and the number of lives you could change with your product or service…

it’d almost feel like winning a lottery ticket.

The trouble is – most entrepreneurs have no idea how to do this… aside from spending anywhere from $2 to $10 thousand dollars per month on a PR agency.

(and as much as we might wanna do it…

Most of us just don’t have that kind of budget…

yet!

(then: crop and add “ding” on me winking)

In this video, I’m going to share with you how you can get started getting PR for your small business without hiring an expensive PR agency, even if you’ve never done it before. Stay tuned!

Hey Impact Makers! I’m Kamila Gornia, founder of Heart Behind Hustle, and I help impact-driven entrepreneurs grow and scale their businesses online through aligned marketing strategies that convert.

And through my 8 years of running online businesses, I’ve been had some great opportunities in being featured on different media platforms, such as Forbes, Inc, Entrepreneur.com, Huffington Post, Bustle, and others.

Now, before I share some tips with you, make sure to stick until the end of this video because I have a really special resource to share with you about how YOU can start getting publicity as quickly as this month. You’re gonna love it.

Alright.

So usually when I hear someone saying they want to get publicity on their own, they say things like:

  • “I want to sit on Oprah’s couch”, or
  • “I want to be on the Today Show,” or
  • “I want to be on the cover of Fast Company”

I’m curious – what is YOUR number 1 dream media opportunity? Where would you LOVE to get featured? Let me know in the comments.

So having these big dream goals are great, but if you have a newer company and you haven’t gotten very much publicity before, you’ve gotta set some realistic goals for yourself.

After all, if you got a phone call today from the Today Show saying they want to feature you, would you REALLY be ready to get on TV the next day?

Probably not.

So, there are a few things we need you to get in place before you go for the big guns:

1. Prepare for Getting Seen

Here’s the good news – you might be ready to get seen in the media before you think you’re ready. I cover this in another video.

But with that said, there are a few things you need to be clear on before you can start getting out there.

You have to know a few things:

  • How would you describe your business and what you do in one sentence?
  • What is your title?
  • What is your specialty?
  • What is your target audience?
  • What is your mass appeal?

You’re probably pretty clear on the first few, but what’s up with that last one? Well, unless you are planning on only getting on industry specific media sources, you’ll likely need to come up with what makes you appealing to people BEYOND your target audience…

Also, if your specialty is too niche and specific for the mass media, what else could you talk about that would be easier to get featured as?

For example, for a long time people knew me as a Facebook Ads Expert. That worked really great when getting me on business and marketing related podcasts and websites. However, if I wanted to expand my reach and get on other non-business related platforms, I needed to expand what I’d talk about.

So I had to expand to also talk about entrepreneurship (especially as women, and as millennials), online business (which was still pretty niche but could work sometimes depending on topic), and female empowerment.

How could you expand your topics to become more mass appealing?

Another example is, let’s say you make CBD beauty products.

The obvious choices would be cannabis related media sources and beauty websites.

But if we went deeper, we could also talk about health, wellness, anti-aging…

And if we went even deeper of a stretch, we could even have this be in business related media sources, like talking about how you started a CBD business since it’s so hot right now.

2. Create your Dream Media List

The next step is to get clear on where you’d even want to be featured, it’s time to make a list of your dream media places.

There’s a specific process you can follow to make this super easy and you’ll learn about it in the free resource that’s in the description, but for now, it’s time to set some intentions.

What are some of your dream media places?

Make a list of as many as you can think of… and why you’d want to be on there.

Then, categorize each based on how easily you think you could get on there. I like to have three categories:

  • Totally Dreamy
  • Someday Soon
  • Happening ASAP

Based on this, you can start by reaching out to the easiest ones to start building your portfolio and then making your next tier media places easier to get.

3. Build your Media Appearance Portfolio

I know everyone wants to get on popular TV, radio, and magazines… but for most of these, you need to have a solid media features list already so they can feel confident in ..

But there are other incredible places you could be featured in too – and way easier and faster!

Places such as podcasts, guest posts, online publications, and collaboration videos can all bring you great publicity AND build your media appearance portfolio.

This allows you to start getting publicity regardless of your situation.

  • If you’re camera shy, you can start by writing articles for other websites.
  • As you build your voice up by writing and want to start sharing it through, then you can start getting on different podcasts.
  • As you get confidence with talking on podcasts and being interviewed, you can move up to video interviews and collaboration videos.

From there, you’ll have enough confidence to start getting featured on even bigger media outlets, like TV…

… PLUS you’ll have a serious portfolio to show producers so they can feel confident in bringing you on – and they’ll know you won’t randomly freeze when the camera’s rolling.

4. Come up with news-worthy pitches

The thing about traditional media is that they are ALWAYS looking for stories… but they are also always GETTING pitches with awesome stories from people. How do you make yours stand out?

You have to start thinking like a journalist. They want their content to be widely shared and read… PLUS, they want it to be relevant to what’s going on right now. SO, think about:

  • What are some hot trends right now?
  • Are there any holidays coming up?
  • Are there any breaking news happening that you could weigh in on?

Think about how can you or your brand provide some insight on these…

Then make your pitches valuable and helpful, rather than self-serving, so that the journalist stops, pays attention, and actually considers your pitch enough to respond and say YES!

So, the thing is…

Getting PR and media for your business is no easy feat. It definitely takes time, but it is SO worth it. And it doesn’t have to be as complicated as you think.

In fact, I have a free resource bundle from my dear friend Selena Soo, which breaks down how to get publicity in your business, build your media list, and start getting your opportunities accepted fast. I shared the link in the description but make sure to grab it right away, as it’s only available for a short time.

I hope you enjoyed this video.

I’ll see you in the next one.