Facebook Ads, Marketing, Video

February 21, 2019

5 things to do before attempting Facebook Ads in 2019

So you’re ready to advertise on Facebook Ads in 2019 but not sure if you’ve got your ducks in order? Whether you’ve already been running fb ads (and not seeing lots of results) or you’re looking to dip your toes in, make sure to watch this video ASAP!

The thing is – Facebook Ads 2019 there is more competition than before. And if you’re going to be spending money on advertising and marketing on Facebook, you’re gonna have to step your game up so you don’t lose money (or sanity) in the process! I’m sharing some Facebook advertising tips in this video, and particularly 5 things you need to have in place BEFORE running advertising.

Can’t wait to hear what you think! Leave your thoughts in the comments of this video!

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As an online entrepreneur, you’ve probably seen your fair share of experts talking about their successes with Facebook Ads… and, might have wondered about how they can work for you too.

It’s possible you might have even attempted to run a few ads before, OR boosted a few posts to see if they can bring you some additional leads or sales in your business.

Unfortunately, if you’re like most people, you might have ended up feeling slightly disappointed by the results. Comment if you can relate.

Whether you spent just 10 bucks or maybe a thousand, if you don’t have FIVE essential things in place BEFORE attempting to run Facebook ads, you risk wasting a whole lot of money, time, AND sanity…

The truth is, Facebook Ads can be an incredibly valuable tool, but you have to make sure you have a few ducks in order before diving in.

I’m Kamila Gornia, founder of Heart Behind Hustle, and in this video, I’m going to share with you the 5 ESSENTIAL things you need to know before attempting Facebook Ads – whether you’re planning on doing them on your own, or with somebody’s help.

These five things are listed in no particular order, but are truly essential for you to have in place before spending even a CENT on Facebook Ads, so don’t take these lightly. Ready? Let’s get started.

1. Solid strategy.

Many students who come to me with questions about their Facebook ads have one big thing in common – they think that running Facebook ads IS the strategy to getting more leads and sales in their business.

It’s so easy to fall into the big sexy promise that Facebook ads will solve all of your business problems, that all you have to do is click on that boost button or dish out the $25 bucks in the Ads Manager and you’re golden.

The truth is, Facebook ads are are merely a TOOL and a TACTIC to getting more traffic, they are NOT the strategy. So before you can run ads, you have to ask yourself:

“What’s my intention here?”

“Why am I running these ads in the first place?”

What are you sending more of this traffic towards and why? What’s the overarching strategy and intention behind paying for this extra boost of eyeballs on your “thing”? Make sure you’ve had this well-thought out, otherwise you might be disappointed.

Remember, Facebook ads are the AMPLIFIER. They’re not THE thing on their own. They amplify the strategy you already have in place. Make sense?

Merely turning Facebook ads on will NOT result in any extra leads or sales, unless you know EXACTLY how this paid traffic is going to TURN these eyeballs into conversions. If you’re not clear how to do that, work with a coach or strategist like me who can help.

2. Clear messaging.

It’s so tempting to just hit the boost button your Facebook posts and expect them to be a total success. And while, yes, your organic posts can be very engaging and generate lots of comments and share on their own, that doesn’t mean they will always end up generating LEADS or SALES when boosted through paid ads.

When thinking about running an ad, ask yourself whether the focus and positioning of the ad is clear to the viewer. If someone who doesn’t know you much saw it, would they know exactly what to do? Would they know exactly why to do i?

How does your message in your ad stand out from the sea of posts and stories people are already seeing in their feed? What’s the captivating message that will prompt people to stop scroll, read, and actually click through to take the action.

Is the messaging on your ad clear, concise, and attention grabbing so it can generate the clicks from the RIGHT people who see it?

Remember – a confused mind does not buy… or take action of any sort.

If your message is confusing where only your best friend and your mom understands it, your ad copy clearly needs some help. Don’t assume people can read your mind and rework your messaging until it communicates the RIGHT message efficiently.

3. Optimized funnel.

Most entrepreneurs suddenly decide they need to run facebook ads… so they create a sales funnel and put the money towards it.

You’ve probably seen thousands of experts talking about funnels, but in case you haven’t.. a sales funnel is basically the path a person takes from being a stranger on the internet and into a buyer. Online, this usually is executed through a series of landing pages, strategically placed sales pages, and upsells, usually placed one after another right away. There are many ways to execute this, and they often work really well.

The problem is when you create a funnel and then decide to run ads to it right away without optimizing it first. This can lead to spending hundreds or even thousands of dollars without as much return. And if you’re a smart and savvy entrepreneur, which I know you are since you’re here, then you need to do things differently.

The easiest way to optimize the funnel without being a funnel expert is to simply create the funnel and have your current audience go through it first. Your current audience (which is called a warm audience in the ad world) are the most likely to sign up for whatever you present in front of them because there’s already a level of trust established.

Run the ad, test it, see how it performs, and make the necessary tweaks so it works well for your current audience before amplifying it by running ads.

4. The right budget.

If you want to see significant results with your ads, you have to put the right budget into the testing and running the ads.

Your question shouldn’t be “How much do I have to spend to see results?” This positions you as wanting to spend the least amount of money possible and seeing ads as a means to an end.

Instead, ask yourself “How can I maximize my spend in the best way to get the best ROI?”

After all, if you knew that for every dollar you put into ads you got two dollars back, wouldn’t it make sense to spend as much money as possible? You’d continue to double your biddings which is pretty darn amazing!

Now, you won’t get to the 1:2 ratio right away, but think about your budget in these ways. If you have a complicated funnel, you’ll need to spend more upfront to get the data necessary to see if your funnel works for cold traffic.

On the other hand, if you have a totally solid funnel, a large current warm audience, and a simple and already-tested path to go from a lead to a sale, you won’t have to spend as much.

Before getting started with ads, note that you will need to spend enough money on ads to get enough data to see how they’re working. The amount of money will depend on the strategy, the audience, and the industry, but I’d aim for at least $100 up to $500 just for testing.

If you’re only planning on running ads for $5 per day, you’ll be waiting a long time before you can collect any significant amount of data to see if your strategy actually works.

5. Realistic expectations.

If you are going into running ads as YOUR ONLY CHANCE to succeed, you’ll be left disappointed pretty quickly. Running ads is a long term game, it takes dedication, loads of testing, and yes – if you’re like most people, you’ll have to spend a good chunk of change first before seeing a rockin’ ROI.

Approach running ads as an experiment. Advertising is an incredible amplifier that can take your business from stagnant to TOTALLY CRUSHING IT, but it doesn’t happen overnight and it takes more than just boosting a simple post.

The more you can approach is strategically and set realistic expectation, rooted in data and feedback, the sooner you’ll succeed and get a positive ROI on your campaigns.

I’m Kamila Gornia, business coach and founder of Heart Behind Hustle, and I hope you enjoyed this video about Facebook Ads.

If you’re new to my channel, don’t forget to hit that SUBSCRIBE button and the notification bell so you can stay updated about my new videos.

I’ve got lots more coming about entrepreneurship, marketing, and sales to help you take your impact-driven business into your NEXT LEVEL faster.

Lastly, let me know in the comments – How has your experience been with Facebook Ads? Which of these five tips do you find to be the most impactful for you on your journey?

I look forward to hearing from you and I’ll see you in the next video!

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