Today, I wanted to talk about the importance of setting the right building blocks in your business to support it in scaling.
The fact of the matter is, what got you to six figures often won’t get you into multiple six figures.
There are a few different things you want to consider to make your move easier and smoother…
Now, I will mention that some folks already have these things in place. They might have gotten them in place before they reached that acclaimed six-figure mark. Good for you! Although it’s not necessary to have these things done before then, it can certainly help put you on the path to accelerated growth.
A lot of these things are generalities by the way, and the only way for us to know what YOU specifically need to do in order to grow and scale your six-figure business into the multiple six figures is by talking to an expert who can help.
I’d love to see how I can help you in making the shift. You can find a time for us to chat right here. I work with a very limited number of private clients in my VIP private packages or my high-level private client mastermind, who are ready to create their accelerated shift.
These are in no particular order.
Shift #1: Hiring support
To get to six figures, you’ve likely hired a coach to guide you in making it happen. You and I both know getting coaching can help accelerate a business from being stuck at their income set point that’s usually in the few thousand per month to reaching $8-10k per month.
Moving into multiple six figures can also be significantly supported and amplified by the right support of a mentor or coach who gets you, and/or a high-level mastermind so you can be in an immersive environment of continual support, accountability, and mentorship.
Personally, I’ve hired (and continue to hire) coaches and mentors at each new level I reach. I find that the more I invest, the more return I see as well because the level of commitment increases from ME too (the more I invest at a high level, the more I show up at a high level, it’s an energetic thing). My clients often say the same thing.
Aside from coaching, the next step is often to hire a virtual assistant. You might have already done that on your way to six figures as well. It’s not a required step on the way to six figures, but if you had a 9-5 job during your path, then this is a great way to make your growth easier. I hired my first virtual assistant before I hit six figures back in 2015.
(Recommended post: What you need to know about scaling your business)
If you haven’t, hired your first Virtual Assistant, now would be a time to hire one. I’ll write another post about what are some good things a Virtual Assistant can support you with, but I usually opt for taking things off my plate that I really don’t want or need to be doing – usually, that’s admin related stuff, like replying to emails, online research, some community management, or customer service.
The next step is to hire a specialist. My first hire after a VA was a copywriter (because I realized it was taking me too long to write my own sales pages) and a graphic designer (mostly because I was spending a lot of hours designing images for ad campaigns for our clients).
Shift #2: Creating leverage-based offers
Most coaches and experts I speak with got to six figures through mostly working with clients one-on-one. Whether you’ve been selling one-off sessions, 90-day packages, or projects, now is the time to really look at your income models and where the money is coming from… and creating some leverage based offers.
My recommendation for most folks is to start moving from just doing 1:1 work and step into creating group programs, masterminds, or longer term, mid to high ticket, courses.
Often, my clients step into this before reaching their first six figures just because of their desire to be smarter with their time (and their audience supports the next step), so if you haven’t done it yet, it’s a good thing to do.
Something I teach my clients is the Predictable Income Model™ where you set your offer and packages up, along with the right pricing and payment plans, to create more stability and predictability in your monthly income.
(Recommended video: How to attract high-quality clients for your group programs)
Most people go from month to month having no idea what their income will be, and sometimes it has huge dips and valleys. It can be really stressful to be living month-to-month, and I don’t want that for you. What if you want to take off a week or two for vacation? What if you get sick? You want to make sure you don’t have to feel like you need to be “ON” every single day of every month to constantly do sales for new client enrollments.
This is often something we work on with my clients.
Shift #3: Continuity models
The next step up, this is usually what happens after you’ve already run a few group programs or masterminds, is creating a continuity model. Now, I will say some clients just don’t like working with clients in private OR small group capacity, so we might move into this sooner when that happens.
A great way to create predictability is also by selling courses (and providing payment plans) as well as membership sites. A lot of my clients have been working with me on membership sites lately, and they can be a great way to support a larger volume of people in a lovely way. The challenge with membership sites though is retention. It’s something we have to navigate.
I love, however, being able to serve people also through digital courses. When you can sell a course for $997 for example and provide a 6-month payment plan for $197 per month, you need just 50 students to get to the $10K per month mark using that course… and that’s a steady $10K for 6 months. Pretty cool!
However, this shift is more volume-based so unless you have a bigger audience that’s engaged, it will be trickier for you to achieve these results. But it’s still a great thing to consider.
This is also why I don’t recommend for MOST people who are NOT yet making six-figures to step into selling digital courses (unless they are a part of a bigger strategy that makes sense). Otherwise, you’re usually just not ready. Not unless you already have a big audience who is ready and the volume makes sense. Anything lower priced needs to be supported by the right volume, which is why selling a bit higher ticket (or even mid-ticket) is an easier and faster way to get to six figures.
(Not at six figures yet? Here are some things you’re probably wasting time on that are diminishing your progress)
But once you move into multiple six, we can start getting creative, supporting (and monetizing) your audience by providing more levels of offers, and doing it without having to add a lot of extra hours of work in delivery. This is not a good fit for everyone, but with the right strategy, it can be a great next step.
Shift #4: Amping up traffic and lead gen
Once you have your income models and offers all setup and rockin’, it’s time to look at ways to bring more traffic and visibility into your life. After all, if no one knows your offers exist, no one will buy. Duh.
While most six-figure years can happen purely through organic marketing on social media and outreach, the next step is often to step into more strategic paths.
Most likely, you don’t want to double the amount of the time you already spend on social media, so it’s a good time to create leverage by implementing other sources of traffic, such as paid advertising, affiliates and joint ventures, partnerships, and other sources of organic traffic that take longer to develop.
- Paid Advertising – this is typically stepping into more Facebook Ads or Instagram Ads.
- Affiliates and Joint Ventures – particularly when doing launches for digital courses or supporting already-well-functioning sales funnels.
- Partnerships – this is a great way to amplify your authority through reaching other people’s audiences by partnering with other brands and creating campaigns together. This is a long-term strategy that takes quite a bit of time to implement but can be extremely fruitful.
- Other sources of organic traffic – if you haven’t spent a lot of time on creating SEO content for your website or blog, or optimizing and creating YouTube videos, or using Pinterest, or using LinkedIn… these are good things to start experimenting with now. Usually, you’d want to pick one or two to test versus all of them. Leave the rest for when you can have people doing the work for you if it’s not something you want to learn how to do.
Shift #5: Authority branding
The last way to uplevel and create growth is by creating authority branding. Many people think they need to have a stunning website and brand in order to get to six figures, and that’s not true. However, once you ARE at six figures, a great way to be taken even more seriously is by investing in professional branding and web design that is unique, stands out, and really establishes your authority in your space.
YES, you don’t have to be doing this until you’re already at six figures. That’s because a solid web designer and branding package can cost anywhere from $5K up to $20K if not more, and unless you already have the cash to spend, don’t do it.
Yes, it’s a great investment for the long-term (plus, no more website shame!), it will help you get more publicity easier, lock in partnership deals, and overall make you seem like a legit awesome rockstar business and provide the confidence to charge higher fees.
Ok, so these are the five most common shifts to help you scale into multiple six figures.
Remember, there are many other things we can do and it really depends on your unique business. Everyone is different – each person has a different vision, preferences, and personality and each of these have to be taken into account as you create your next level plan.
If you’re ready to talk about getting support for your next level, let’s talk. I’d love to see how I can help. 🙂