Let me guess: You’ve been emailing your list for years now. It was going well. But suddenly, maybe you shift directions and create a new brand… Or maybe you change email platforms… or maybe nothing at all, but something changes. Your email open rate drops. Like, significantly. This happened to a lot of my colleagues […]
Have you ever gotten on a sales call with a prospective client, spending 30 to 60 minutes on the phone (if not more) only to find out, they were not planning (or willing) to invest AT ALL? How frustrating, right? This happens more often than you realize. You have some great conversation with prospective clients, […]